Elevate Movement – Product Launch Commercial

To help Elevate Movement introduce a sleek, modern alternative to outdated orthotic devices, this launch video delivers a fresh, energetic take on med-tech storytelling.

From scriptwriting and model direction to camera work and editing, every element was designed to reflect the brand’s athlete-forward approach. Shot on a Sony a7III with a gimbal for smooth, movement-driven visuals, the piece sets Elevate apart in a space that’s often overly clinical.

The final video was used across web, social, streaming platforms, and direct outreach to med-tech institutions — helping the brand make a bold and unforgettable entrance.

Captured, sequenced, and edited by Logan Dehlin.